Activision is an American association that cultivate and announces computer video competition. It was established on October 1, 1979, and has since become the first autonomous video game builder for game consoles and intimate computers. In 2012, Activision earned almost $ 5 billion, a record in the market for selling games. The company’s arsenal comprises such acclaimed entertaiment as the Quake series, the Call of Duty series, Tony Hawk’s Pro Skater series, Civilization: Call to Power, and many others. Also, the story of Activision is closely intertwined with another game publisher – Vivendi Games, which is owned by Blizzard. Activision Blizzard – a well-known game studio – is a product of the merger of two powerful companies, which were subsequently divided.

How did that company work

Activision prospers and delivers intensely exciting reciprocal amusement for gaming consoles, tablets and PCs, containing such franchises as Call of Duty, Skylanders and Destiny, which have become real blockbusters. Call of Duty: Modern Warfare 3 in 2011 for the day raised $ 400 million in the US and the UK alone, thanks to such fees, it became the largest amusement launch.


The company Bobby Kotick has the strongest line of its own IP among third-party game publishers and an impressive history of creating new games. Of course, the successes of the past do not guarantee the performance of the future, and the focus on your own franchises has its drawbacks. This increases the growth potential and possible risks. Last year, AB released Overwatch, which runs the risk of becoming the most successful game of the decade, but they also had costly misfires. Blizzard for 7 years engaged in Project Titan, which was supposed to be a revolution in the MMORPG genre, but was canceled. Activision, unlike EA, has some debts. They increased after the acquisition for $ 5.9 billion of the developer of mobile games King Digital – the creator of the hit Candy Crush Saga. This has already brought its consequences: in the past fiscal year, 25% of Activision’s revenues fell on the mobile phone sector, with EA being equal to only 4%. Games for portable platforms continue to grow rapidly, so the interest of Bobby Kotick is justified and expected. Focusing on our own intellectual property gives Activision Blizzard the best growth opportunities in the virtual reality sector, eSports, as well as sales of related products and licenses for cinema and TV. 

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